Build a Content Vault (Tyson Blatter)
Recorded at Pokémon Worlds outside the Anaheim Convention Center, content creator Tyson Blatter shares how he balances a full-time job with 138K+ TikTok followers through consistency and authenticity. We get into trends, going live when a post pops, and why confidence beats clout.
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Transcription:
Mike: Okay, recording. Alright, 3, 2, 1… I’m here with Tyson. How’s it going, Tyson?
Tyson: I’m great. How are you?
Mike: Good—thanks for being on the podcast.
Tyson: Of course. Anytime.
Mike: This is my first time at Pokémon Worlds—I’m very excited. We’re outside the Anaheim Convention Center. You can probably hear the water fountain behind us. Have you been to Worlds before?
Tyson: Yes, I went last year in Honolulu, Hawaii. A little different than Anaheim, but the vibes are still incredible. It feels like a mini, walkable city here.
Mike: It is. I love this place. I’ve been to D23 here too—great convention center, tons to do, and Disneyland is literally right across the street. Always tempting to sneak over if there’s time.
Mike: So—former Disney cast member, voice actor, and now a content creator. Did the content side come from simply loving to entertain people?
Tyson: Yeah. One of my favorite feelings is making people laugh. As a kid, if you made a joke in class and everyone laughed—that rush never left. Life’s hard for everyone, and if you can give people a few minutes to just laugh, it’s pretty great.
Mike: Did you choose a platform first or just start posting anywhere?
Tyson: I started recording videos on my DSi as a kid—mostly for family. My mom stopped watching after the second one, so I moved to YouTube. I was like 12. Those videos went nowhere—they’re private now, good luck finding them! When I got serious, I posted everywhere, but TikTok was the one that would just blow videos up out of nowhere. I focused there and learned that consistency helped a lot.
Mike: How many followers are you at on TikTok now?
Tyson: About 138,000.
Mike: That’s amazing—especially while juggling a full-time job. How do you balance it?
Tyson: People online say post 20 times a day. You’ll burn out. My goal is once a day, but if I slip, I slip. I try to never go more than two days without posting, strictly for the algorithm signal. Sometimes I’ll sit down with good lighting and spend about an hour filming and an hour editing—so two hours for a short. Vlogs can be a multi-day project. You have to pace yourself and you have to love it, or you’ll burn out.
Mike: A lot of artists and streamers feel they “have to” post and it gets daunting. How do you pace yourself—pure discipline?
Tyson: When you start, you get that euphoria—“I’ll post every day, plan everything, set aside eight hours.” Then one bad day knocks you off and the perfect plan collapses. Best advice: you can record 100 videos in a day, but don’t post 100 in a day. Save drafts for the days or weeks you can’t record. It keeps you on track. It’s a job—you won’t love it every day—but it’s like a free lottery ticket. You post a video, it costs nothing, and it could change your life.
Mike: I’m big on the “content vault” too—batching so you can trickle posts out and reduce stress.
Tyson: Totally. Especially if you’ve got lights and mics to set up—bring a change of shirt when you batch record. You don’t need a whole outfit change; swapping shirts makes it look like you filmed on different days.
Mike: Yep—I’ve done that many times.
Mike: Do you script?
Tyson: Maybe 30% of my videos are scripted. A lot’s based on real things that happen to me or friends at work, which is great—endless material. Trends are the curveball: if there’s a trend at 8 a.m., it might be gone by 2 p.m. Some posts can wait, but trend audio sometimes needs to be posted within minutes or it’s stale.
Mike: Do you try to jump on trends when you can?
Tyson: If I’m at work, I’m usually a day late. If I’m home and I see something I can adapt to my niche, I push myself to just do it—even when I’m not in the mood. If you can build that muscle, you’ll see growth.
Mike: Besides consistency and trends, anything else that helped growth—collabs, hashtags?
Tyson: Those can help, but honestly I didn’t do much of it because I get anxious reaching out. What worked for me: when a video does better than usual, go live on TikTok. It boosts trust with the platform and lets people meet the real you. I’m not a live-streamer, but I’ve had 2,000 people in a live just asking questions. You need some luck to get attention, but capitalizing on that attention is how you grow consistently.
Mike: Your content feels authentically you.
Tyson: Thanks. Some folks build whole characters and that can work, but people can tell when you’re not enjoying yourself. If you’re doing reviews and you didn’t like a place, say it. Be truthful. Audiences can smell inauthenticity and there are a lot of creators now—being yourself is the best way to stand out.
Mike: Speaking of standing out—you’ve got a partnership with Pokémon. How did that happen?
Tyson: Wild story. I was shaving, half-listening to music, when an email came in. I had applied for a creator badge on a whim—and got accepted. I literally ran out of the bathroom screaming. I didn’t expect to get that close with Pokémon. A friend encouraged me to apply; you don’t need a huge following—high engagement and good fit can work too. Best way to get noticed is to show up at events like you already belong—vlog, share your POV, and “fake it till you make it” in the sense of having the confidence to act like a creator now.
Mike: Exactly—have the confidence to do the things you’d do once you “arrive.”
Tyson: Yes! There will be stretches where you’re stuck in “200-view jail.” It happens. Keep posting. You’ll get out of it.
Mike: Also think of this as practice—the more you do it, the better you get.
Tyson: Totally. I rewatch my own TikToks—one that did great, one that flopped—and ask: could I trim 0.1 seconds to improve retention? Was my audio weak? Would a cat wandering in the background keep viewers two more seconds? Tiny details matter.
Mike: They do—especially those first two–three seconds.
Tyson: And about “hooks”: if the hook isn’t honest, it’s just clickbait. Maybe you get three extra seconds, but you lose long-term trust. The goal isn’t one million-view spike; it’s 10 posts in a row doing 60K because your audience trusts you.
Mike: This has been fantastic. A couple of fun ones: favorite Disney character?
Tyson: Stitch.
Mike: Favorite Pokémon?
Tyson: I’ve got two. For casual fans, Eevee. For folks deep into the game, I like Axew—cute but powerful. Any cute Pokémon that could also absolutely wreck me goes to the top of my list.
Mike: Pokémon video game, TCG, or GO?
Tyson: I love the TCG.
Mike: Same! I’m a card-game nerd and the TCG community is super supportive.
Tyson: Everyone wants to grow the game, so the community lifts each other up.
Mike: Last question: if you could give one piece of advice to a fellow creator, what would it be?
Tyson: It’s okay to completely restart your brand. No one cares as much as you think—and that’s freeing. If a video gets 18 views, delete it and redo it. If it stops being fun, take a break. Consistency helps, but your mental health matters more than anything.
Mike: Couldn’t agree more. Thanks so much, Tyson.
Tyson: Thank you! Enjoy Worlds—and if you all can make it out, please do.