HOPELESS RECORDS
Bringing the Hopeless Story to Life
For their 30th Anniversary, Hopeless Records partnered with Omelette Prevail to help capture and share the story of three decades of artist-driven culture through live event coverage, interviews, and long-form content.
Our role focused on documenting the event, developing content around the label’s legacy, and creating a piece of media that connected with both artists and fans.
Challenge
Hopeless Records wanted to celebrate their 30th Anniversary in a way that honored their legacy while connecting with their current audience.
The event required content that felt authentic to the label’s history, meaningful to artists, and engaging for fans, while also documenting the moment in a way that could live beyond the event itself.
Strategy
We developed a content-driven approach designed to capture the story behind the anniversary event while highlighting the culture that Hopeless Records has built over three decades.
This included:
On-site interviews with key members of the Hopeless Records team
Content tied to the live anniversary event and the history of the iconic label
A long-form piece that could live beyond the event
The goal was to create content that felt natural to the label’s identity while preserving the moment in a way that fans and artists could connect with.
Execution
On-Site Interviews
Recorded interviews at the Valley Relics Museum with Hopeless Records General Manager Ian Harrison, VP of Streaming & Promotions Josh Epple, and Community & PR Manager Brandy Robidoux.
Event Coverage
Captured the 30th Anniversary celebration, including the unveiling of the Hopeless Records display and the surrounding live event experience.
Storytelling & Editing
Produced a special episode of the Creatives Prevail podcast built around the history of the label, the artists they’ve supported, and the impact of their non-profit arm, Sub City.
Content Integration
Delivered a finished piece that worked as both event documentation and evergreen content for fans, artists, and the label.
Results
Produced long-form content documenting the 30th Anniversary event
Created evergreen media highlighting the Hopeless Records legacy
Featured interviews with label leadership and artists
Delivered a podcast episode that continues to reach artists, fans, and industry professionals
Impact
By combining live event coverage, interviews, and story-driven content, the project demonstrated how authentic storytelling can strengthen a brand’s connection with its audience while preserving meaningful moments in music culture.
Want Results Like This?
The first step is a strategic partnership audit. We’ll look at what you already have, where the leverage is, and what kind of partnerships will make the most impact.
If you’re exploring:
Creator partnerships or sponsorship strategy
Content tied to real-world moments, events, or launches
Creative collaborations with measurable impact