BRAVO/FAMIGO
Multi-Event Campaign Connecting Brand, Community, and Creators
FAMIGO (formerly BRAVO Pay) partnered with Omelette Prevail to increase awareness for their mobile app through real-world activations aligned with their mission of supporting creators and independent workers.
We developed a multi-event campaign designed to connect the brand directly with creative communities through live experiences, partnerships, and original content, while reinforcing the message of fair pay, community support, and creator empowerment.
Challenge
FAMIGO wanted to grow awareness for their platform while demonstrating their commitment to helping creators earn fair pay.
Opportunities such as Warped Tour activations and nonprofit partnerships required creative ways to integrate the brand without feeling like a typical promotion.
Strategy
We designed a campaign focused on placing the brand inside environments where artists, fans, and industry professionals naturally connect.
The strategy combined live showcases, nonprofit partnerships, content production, and festival activations to reinforce the brand’s mission while creating memorable experiences tied directly to the creative community.
Each activation was built to generate both in-person engagement and shareable content that could extend the campaign beyond the event itself.
Execution
We partnered with the nonprofit independent radio station KWSS during their annual fundraising event, integrating FAMIGO as the exclusive ticketing platform and positioning the brand at the center of the local music scene. The event successfully combined live performance, fundraising, and brand visibility.
Next, we organized two showcases at the iconic Hotel Cafe in Los Angeles featuring Arizona artists. One showcase was invite-only for industry professionals while the second was open to the public, allowing the brand to connect directly with artists, fans, and insiders in a trusted live music environment.
We also produced a flash-mob-style music video for Captain Squeegee’s Ghost Ships at Tempe Center for the Arts, creating original content tied to the campaign’s message of fair pay and creator empowerment.
During Vans Warped Tour, we partnered with FAMIGO to support one of the tour’s nonprofit partners, FEND, an organization focused on opioid abuse prevention. We developed a scavenger-hunt-style activation where fans could complete quests such as visiting the FEND booth, downloading the app, or following partners on social media to earn an exclusive t-shirt featuring all participating partners.
To further celebrate the community, we produced a fan-driven thank-you video featuring Phoenix-based artists and attendees sharing what Warped Tour meant to them, creating additional content tied directly to the campaign and its message.
Results
The KWSS fundraiser helped raise over $10,000 while placing the brand in front of a highly engaged local audience.
Showcases at Hotel Cafe connected the brand with industry professionals, artists, and fans in a respected live music venue.
The Warped Tour activation drove booth traffic, app downloads, and social engagement through a quest-based experience that encouraged fans to interact with every partner involved.
Original content, including the Captain Squeegee video and the Warped Tour thank-you video, extended the campaign beyond the events and created additional reach online.
Impact
By combining live events, nonprofit partnerships, and original content, the campaign positioned the brand as part of the creative community rather than just a sponsor.
The activations reinforced FAMIGO’s mission of supporting creators and independent workers while building authentic connections with fans, artists, and organizations.
The campaign demonstrated how real-world experiences, strategic partnerships, and shareable content can work together to create lasting brand engagement within creative culture.
“For over four years I have had the privilege to collaborate with Omelette Prevail on various events and with several of their insanely talented artists. I learned to admire their work ethics, reliability and above all passion and quality. Beyond that, I love the way they always find ways to be an asset to all stakeholders in our community”.
- Maria Luna (Founder and CEO of FAMIGO / BRAVO)
“With KWSS Independent Radio I've worked with 80/20 Records [Omelette Prevail] and collaborated on their annual Guilty Pleasures show to support our station's annual fall fundraiser. Not only are they easy to work with, their expertise on how to book, market, and promote a show really made it possible for us to focus on simply raising money for the station.”
- Dani Cutler (Programming and Morning Show Host of KWSS 93.9 FM)
Want Results Like This?
The first step is a strategic partnership audit. We’ll look at what you already have, where the leverage is, and what kind of partnerships will make the most impact.
If you’re exploring:
Creator partnerships or sponsorship strategy
Content tied to real-world moments, events, or launches
Creative collaborations with measurable impact