ivoted festival
Supporting Impact on Voter Turnout Through Culture-Driven Partnerships
Omelette Prevail partnered with #iVoted Festival / #iVoted Concerts to help drive youth voter engagement through strategic brand partnerships and live events. Our role focused on developing collaborations that made civic participation feel connected to music, community, and real-world experiences.
#iVoted needed to expand awareness and participation among younger audiences while maintaining authenticity within music and live event culture. The campaign required partnerships, incentives, and experiences that felt natural to fans.
challenge
We developed a partnership driven approach designed to connect voting with culture.
This included:
Brand collaborations tied to giveaways and live events
Sponsorship integrations aligned with the audience
Content tied to real world moments and performances
Experiences that encouraged participation through entertainment
The goal was was to position voting as part of music culture through strategic partnerships, live experiences, and brand integrations that felt authentic to the audience.
strategy
Execution
Creative Giveaways
Secured collaboration with Liquid Death to offer 666 cans (yes, exactly 666) and partnered with Gibson to create a custom wrapped #iVoted guitar, turning incentives into shareable moments.
Stage Sponsorships and Partnerships
Developed sponsorships for virtual stages, including music focused dating app Vinylly, and live event partnerships with voter turnout advocate Tony’s Chocolonely, adding brand visibility while maintaining a natural fit within music culture.
Content & Media Integration
Produced content for pre-Election Day and election night shows, supported #iVoted’s presence at Outside Lands, and hosted podcast episodes featuring voting advocates and artists.
Amphitheater Live Stream Performances
Partnered with Craig Ranch Amphitheater in Las Vegas to develop professional-grade livestream performances for the 2020 #iVoted Festival. Curated artists from both Phoenix and Las Vegas for one of the select Election Day livestreams, contributing to what became the largest digital concert in history with more than 500 participating artists.
Results
132,000 ticket requests across 18 concerts in 2024
82% of attendees under 35
Multi-brand partnerships across live events, digital content, and giveaways
Increased engagement through culture-driven incentives and collaborations
These results demonstrated that entertainment, partnerships, and community experiences can significantly increase participation among younger audiences.
Impact
By combining music, partnerships, and live experiences, the campaign demonstrated how culture-driven partnerships can increase participation, expand reach, and create measurable engagement with younger audiences.
Want Results Like This?
The first step is a strategic partnership audit. We’ll look at what you already have, where the leverage is, and what kind of partnerships will make the most impact.
If you’re exploring:
Creator partnerships or sponsorship strategy
Content tied to real-world moments, events, or launches
Creative collaborations with measurable impact