Why Pure Analog Still Matters (Dindae Sheena from Telegrapher)
Recorded at NAMM 2026, Dindae Sheena, President of Global Sales and Marketing at Telegrapher, shares how the company applied its sister brand’s expertise in high-end furnishings and luxury automotive trim working with brands like Bentley, Lamborghini, Aston Martin, and Tesla, to the design of its studio monitors. We also discuss why engineers are returning to pure analog monitoring and how design, physics, and simplicity shape better sound.
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Transcript:
Mike: Hi, my name is Mike Zimmerlich. I’m here at the NAMM Show 2026, and I’m sitting down with Dindae Sheena, President of Global Sales and Marketing for Telegrapher. Dindae, it’s great to meet you.
Dindae: Likewise, Mike. Thank you so much for having me. It’s been an amazing NAMM Show so far.
Mike: I have to start with this— is this your first NAMM Show, or have you been here before?
Dindae: This is actually our third NAMM Show as Telegrapher. Our first was just after the pandemic, about three years ago. The brand itself is older than that, though. Our products were in research, development, and production throughout the pandemic and even before that. But when we officially launched the product line, our first NAMM Show was three years ago. Since then, the acceptance—both internationally and locally—has been incredibly organic.
Mike: Why do you think that acceptance happened so quickly?
Dindae: I think engineers, in particular, really appreciate the innovation behind the brand. At its core, it’s not rocket science—we’re a fully sealed, pure analog speaker with zero DSP. A lot of engineers are tired of how much DSP is being added to speakers right now. We’ve had plugin manufacturers tell us, “Finally, we can showcase our plugins without worrying about another layer of processing in the speaker.” Even console manufacturers have said they love being able to demonstrate their gear without the sound being altered again downstream.
Mike: For listeners who may not know, can you explain what DSP is?
Dindae: DSP stands for digital signal processing. Many speakers today use DSP to compensate for room issues, with the idea being that if your room doesn’t sound right, you try to fix it at the speaker level. Our philosophy is different: design a great speaker using top-tier components, build an exceptional analog crossover, make sure the physics work properly, and then place it in the room. If there’s a problem, fix the room—not the speaker.
Mike: I love that approach. It feels like simplicity achieved through complexity. And visually, the speakers are beautiful as well.
Dindae: Thank you. When people hear pure analog sound, you can literally see their eyes light up. It’s similar to how people rediscover vinyl after years of listening to compressed digital audio. For a lot of seasoned engineers, it’s like remembering a sound they had forgotten.
Mike: Beyond the sound, the design really stands out. Can you talk about the importance of design for Telegrapher?
Dindae: Absolutely. Even though Telegrapher as a brand is relatively young, our background isn’t. Our sister company specializes in high-end finishes and trimmings for luxury automotive brands like Bentley, Lamborghini, Aston Martin, and Tesla. We handle carbon fiber, wood finishes—luxury-level craftsmanship. When we decided to build speakers, it felt natural to bring that same quality and aesthetic into our products.
Mike: It definitely shows. There’s something powerful about working in a space with equipment that looks and feels intentional.
Dindae: Exactly. Engineers can spend 10 to 12 hours a day in a room staring at their monitors. You’d rather be looking at something beautiful than a boring black or gray box. One of our partners even mentioned that the speakers become a conversation piece—almost like functional art.
Mike: I also noticed you launched several new products at this year’s NAMM Show. Can you talk about those?
Dindae: Every year, we try to bring something new or innovative. Last year, we launched a dual 8-inch system after engineers asked for something that could push low frequencies harder. We also introduced a four-way reference and mastering monitor, which was selected as a finalist for this year’s TEC Awards.
Mike: Congratulations—that’s huge.
Dindae: Thank you. It definitely raised some eyebrows, especially since we’re still considered a newer brand. On top of that, publications like Sound on Sound have also recognized our products.
Mike: You’ve also introduced a more accessible line, correct?
Dindae: Yes. We heard from customers who loved the sound but wanted something more budget-friendly. So we launched a new family of products: a six-and-a-half-inch two-way monitor with a passive radiator, an eight-inch three-way system, and a subwoofer. These designs allow us to avoid ports while still moving air efficiently.
Mike: And the pricing seems to have opened things up to a much wider audience.
Dindae: Exactly. Home studios, project studios, DJs—this line has made Telegrapher accessible without compromising our core philosophy.
Mike: Before we wrap up, what’s next for Telegrapher?
Dindae: One of the most exciting things we’ve introduced is the world’s first fully carbon fiber speaker enclosure. It came from a request by Mark Carolan, front-of-house engineer for Muse and Snow Patrol. He wanted something more rugged for touring. Instead of wrapping a cabinet in carbon fiber, we built a fully carbon fiber enclosure with layered damping materials. Touring engineers and live sound companies have been incredibly excited about it.
Mike: That’s incredible. Dindae, thank you so much for taking the time to chat. Congratulations again on the awards and the continued growth of Telegrapher.
Dindae: Thank you, Mike. We’re excited about what’s ahead and grateful for the support.